TESSA: A Governance-Oriented Custom GPT for SME Guidance under the EU AI Act: Design, Implementation, and Evaluation

cs.AI Chalisa Veesommai Sillberga, Kai-Kristian Kemella, Pekka Sillberga, Katri Harjuvetel\"ainenb, Mika Saaria, Pekka Abrahamssona · Oct 22, 2026
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What it does
Navigating the EU AI Act is especially hard for small and medium-sized enterprises that lack dedicated legal staff. This paper introduces TESSA, a governance-oriented Custom GPT that embeds domain-specific instructions, a curated EU AI Act...
Why it matters
Using design science research, the authors evaluate TESSA against baseline ChatGPT across 100 benchmark questions, measuring governance alignment, expert-reviewed educational quality, and response consistency. The work matters because it...
Main concern
The study executes a rigorous design-science cycle, yet the empirical benefit of TESSA over the underlying GPT-5 baseline is marginal. After independent lawyer validation, governance alignment differed by only one percentage point (71%...
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Plain-language introduction

Navigating the EU AI Act is especially hard for small and medium-sized enterprises that lack dedicated legal staff. This paper introduces TESSA, a governance-oriented Custom GPT that embeds domain-specific instructions, a curated EU AI Act knowledge base, and human-validated regulatory updates to turn complex legal text into practical compliance guidance. Using design science research, the authors evaluate TESSA against baseline ChatGPT across 100 benchmark questions, measuring governance alignment, expert-reviewed educational quality, and response consistency. The work matters because it tests whether lightweight custom grounding can materially improve regulatory guidance for resource-constrained organizations.

Critical review
Verdict
Bottom line

The study executes a rigorous design-science cycle, yet the empirical benefit of TESSA over the underlying GPT-5 baseline is marginal. After independent lawyer validation, governance alignment differed by only one percentage point (71% versus 70%), and baseline ChatGPT actually outscored TESSA on legal alignment and hallucination risk. This suggests the custom grounding mainly reframes existing model knowledge toward governance-themed output rather than improving factual reliability. As the authors acknowledge, "Baseline ChatGPT often received higher Legal Alignment and Overall Assessment ratings, reflecting its ability to provide fluent and broadly applicable explanations." The core headline figure from the LLM-assisted review (90% vs. 83%) collapsed under human scrutiny, which undermines any strong claim of superiority.

“Baseline ChatGPT often received higher Legal Alignment and Overall Assessment ratings, reflecting its ability to provide fluent and broadly applicable explanations.”
“TESSA achieved an overall alignment rate of 71%, compared with 70% for baseline ChatGPT.”
What holds up

The multidimensional evaluation framework is well designed and transparently reported, combining automated traceability checks, an external lawyer review, and triplicate consistency testing. Both systems scored exceptionally high on educational clarity, confirming that modern LLMs can effectively communicate regulatory concepts to non-legal audiences. The authors also openly disclose limitations such as manual data collection and evaluator involvement. "Educational clarity was the strongest category for both systems." "The framework was developed to evaluate i) the correctness of the responses and ii) their usefulness for SME-oriented compliance education and governance support."

“Educational clarity was the strongest category for both systems.”
“The framework was developed to evaluate i) the correctness of the responses and ii) their usefulness for SME-oriented compliance education and governance support.”
Main concerns

The primary weakness is the thin empirical delta between TESSA and the unmodified baseline. The LLM-assisted governance alignment metric (90% vs. 83%) proved poorly calibrated against the lawyer-validated result (71% vs. 70%), yet the abstract foregrounds the inflated automated score. Additionally, TESSA underperformed baseline ChatGPT on legal alignment (53 versus 67 "Strong" ratings) and hallucination risk (61 versus 78 low-risk ratings), suggesting the custom prompts may introduce subtle distortions. Evaluator bias is also present: "Part of the human expert review was conducted by the first author, introducing a potential source of evaluator bias." Moreover, "The lawyer review applied a stricter interpretation of governance expectations than the preliminary LLM-assisted assessment, resulting in several responses being reclassified from full alignment to partial alignment."

“Part of the human expert review was conducted by the first author, introducing a potential source of evaluator bias.”
“The lawyer review applied a stricter interpretation of governance expectations than the preliminary LLM-assisted assessment, resulting in several responses being reclassified from full alignment to partial alignment.”
Evidence and comparison

The evidence supports the narrow claim that governance-oriented grounding shapes the style and emphasis of responses—TESSA did score higher on governance suitability—but it does not convincingly demonstrate a gain in factual correctness or legal reliability. Comparisons to prior assistants such as Chatlaw and AssistantGPT are only motivational; no empirical benchmarking against other legal or compliance chatbots is attempted. There is also a risk of circularity because the expected outcomes were drawn partly from a published knowledge base co-authored by the same group. As noted, the benchmark used "expected outcomes developed from a published EU AI Act guidance knowledge base [10] and relevant official EU AI Act sources [3]," and "Responses from 100 benchmark scenarios were compared with the corresponding expected outcome."

“expected outcomes developed from a published EU AI Act guidance knowledge base [10] and relevant official EU AI Act sources [3]”
“Responses from 100 benchmark scenarios were compared with the corresponding expected outcome.”
Reproducibility

Reproducibility is partially enabled by a public Zenodo dataset containing benchmarks and classifications, but several barriers remain. Because OpenAI's Custom GPT lacked API access, the authors collected and scored 600 responses manually, which invites transcription errors and makes exact replication arduous. Critical implementation details—such as temperature, top-p, or the full text of system instructions—are not disclosed, and the evaluated version link was redacted for review. The authors state that "The Custom GPT platform did not provide direct API access for automated benchmarking. Consequently, responses were collected and evaluated manually, increasing evaluation effort and introducing a potential risk of recording errors." Data availability is, however, commendable: "The supplementary dataset used to evaluate TESSA is available on Zenodo at https://doi.org/10.5281/zenodo.22874463."

“The Custom GPT platform did not provide direct API access for automated benchmarking. Consequently, responses were collected and evaluated manually, increasing evaluation effort and introducing a potential risk of recording errors.”
“The supplementary dataset used to evaluate TESSA is available on Zenodo at https://doi.org/10.5281/zenodo.22874463”
Abstract

The increasing adoption of generative AI presents new opportunities while raising AI governance and regulatory challenges, particularly for small and medium-sized enterprises (SMEs) navigating the European Union Artificial Intelligence Act (EU AI Act). To support AI governance education, this study developed TESSA, a governance-oriented educational artifact within the OpenAI Custom GPT environment. Following a design science research approach, TESSA was evaluated against baseline ChatGPT using 100 benchmark scenarios through governance alignment assessment, human expert review, and consistency testing. Preliminary LLM-assisted assessment showed governance alignment rates of 90% for TESSA and 83% for baseline ChatGPT, while independent validation by an AI regulation law practitioner yielded 71% and 70%, respectively. Human expert review indicated that both systems provided generally strong governance guidance, while TESSA maintained high consistency across repeated executions. The findings suggest that governance-oriented grounding can support structured, practical, and stable AI-assisted compliance guidance for SMEs. The study contributes (i) a governance-oriented Custom GPT artifact for AI governance education, (ii) a human-validated regulatory update mechanism, and (iii) a multidimensional evaluation framework for governance-oriented AI artifact.

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